Head of Pricing
Company: Gusto
Location: Denver
Posted on: March 14, 2025
Job Description:
Denver, CO; San Francisco, CA; New York, NYAbout GustoGusto is a
modern, online people platform that helps small businesses take
care of their teams. On top of full-service payroll, Gusto offers
health insurance, 401(k)s, expert HR, and team management tools.
Today, Gusto offices in Denver, San Francisco, and New York serve
more than 400,000 businesses nationwide.Our mission is to create a
world where work empowers a better life, and it starts right here
at Gusto. That's why we're committed to building a collaborative
and inclusive workplace, both physically and virtually.Job
SummaryAs the Head of Pricing and Packaging at Gusto, you will be
responsible for defining and executing pricing strategies,
packaging solutions, and offer/discounting approaches that drive
business growth and maximize customer value and revenue. Reporting
directly to the Head of Product Marketing, you will lead a
cross-functional team to shape Gusto's pricing strategy, develop
innovative pricing models, optimize packaging offerings, and drive
revenue optimization initiatives.Key Responsibilities:
- Shape Gusto's pricing & discounting strategies to align with
Gusto's business objectives and drive revenue growth across our
product portfolio.
- Lead the development of innovative SaaS pricing models,
including tiered, a la carte, and value-based pricing structures,
to optimize monetization and maximize customer value.
- Define the pricing roadmap and collaborate with Product
Management, Sales, Marketing, and Finance teams to implement
pricing programs and experiments that meet the needs of target
customer segments and drive adoption.
- Lead market research and competitive analysis efforts to
understand market trends, customer needs, and pricing benchmarks,
and leverage insights to inform pricing, packaging, and offer
decisions.
- Monitor pricing performance metrics and key financial
indicators to assess the effectiveness of pricing strategies and
identify opportunities for optimization.
- Drive cross-functional alignment and collaboration by serving
as a key liaison between Pricing, Product, Sales, Marketing, and
other stakeholders, fostering a culture of teamwork and shared
accountability.
- Lead and mentor a team of pricing professionals, providing
guidance, support, and opportunities for growth and
development.
- Work directly with our product management and engineering teams
to deploy pricing changes, and customer support and marketing
communications teams to inform existing customers of these
changes.Experience:
- 15+ years of experience in GTM strategy, pricing, packaging,
and/or monetization related roles.
- Preferred experience in B2B SaaS and/or experience working with
SMBs.
- Strong understanding of pricing principles and best practices,
with experience developing and implementing pricing strategies for
complex product portfolios.
- Growth and experimentation mindset, with strong bias to action
and experience driving testing roadmaps.
- Demonstrated leadership experience, with the ability to inspire
and motivate teams to achieve ambitious goals and drive business
results.
- Excellent analytical skills, with the ability to leverage data
and insights to inform pricing decisions and measure
performance.
- Strategic thinker with strong problem-solving abilities, able
to identify opportunities and drive initiatives that drive revenue
growth and improve customer satisfaction.
- Collaborative and cross-functional mindset, with the ability to
build strong relationships and influence stakeholders at all levels
of the organization.
- Bachelor's degree in Business, Marketing, Finance, Economics,
or a related field; MBA or advanced degree preferred.Location and
TravelGusto has physical office spaces in Denver, San Francisco,
and New York City. All Gusto roles posted in these metro areas come
with the expectation of working from the office on designated days
approximately 2-3 days per week (or more depending on role and
business travel expectations). The San Francisco office
expectations encompass both the San Francisco and San Jose metro
areas. When approved to work from a location other than a Gusto
office, a secure, reliable, and consistent internet connection is
required.CompensationOur compensation range for this role is
$170,000 to $215,000 in Denver and most other remote locations, and
$200,000 to $250,000 in San Francisco and New York City. Final
offer amounts are determined by multiple factors, including
candidate experience and expertise, and may vary from the amounts
listed above.Gusto is proud to be an equal opportunity employer. We
do not discriminate in hiring or any employment decision based on
race, color, religion, national origin, age, sex (including
pregnancy, childbirth, or related medical conditions), marital
status, ancestry, physical or mental disability, genetic
information, veteran status, gender identity or expression, sexual
orientation, or other applicable legally protected
characteristic.
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Keywords: Gusto, Denver , Head of Pricing, Other , Denver, Colorado
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