Beverage Director

Company: IMI Agency
Location: Denver
Posted on: February 11, 2025

Job Description:

IMI Mission:IMI Agency specializes in Building Better Beverage Business for our Hospitality Clients with innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.Job Description:We have an opening for a creative, well-organized, and forward-thinking Director of Beverage to join a leading lodging hospitality group. A significant percentage of time will be spent in the restaurants and bars throughout the Client Operators portfolio to develop the bar staff. In this role, the Director of Beverage Operations will develop, manage, and execute an overall atmosphere in our beverage venues as it relates to music, lighting, operating supplies, and overall style and vibe, creating a "place" with "moments" that embody the brands of the bars we manage. The Director of Beverage Operations will work closely with the Director of Programming + Activations and Creative Manager to align the positioning of the bar with the brand identity. This will be accomplished through the development of "Style Guides" and compliance checklists that will enable us to set expectations and provide clear direction to our hotels. The Director of Beverage Operations is ultimately responsible for developing the Style Guides with clear standards for our hotels. This person will participate in the development and execution of relevant strategies and tactics which result in creative revenue generation and improvement via innovative beverage programming, overall atmosphere, and profitability of our programs.Critical Competencies:Given the high visibility of IMI Agency within this Leading Chain Hospitality Operator, Beverage Suppliers, and Beverage Distributors B2C and B2B communities along with the ethical, transparent, fiduciary, and legally compliant ethics of our company, all IMI team members must be intelligent, mature, well-polished, trustworthy, and have a high standard of ethics and leadership. You must have confidence and class in conducting IMI's and the Client's mission, but also know how to take constructive feedback and implement the necessary changes in performance and work, based on that feedback. You must dress and carry yourself in a manner that is superior to the standard, along with speaking and writing clearly.Responsibilities will include:CORE RESPONSIBILITIES:

• Develops, manages, and executes beverage programs and innovative concepts for our hotels.
• Creates, fosters, and maintains positive relationships with local business partners, sponsors, talent, vendors, brands, tastemakers, and cultural institutions for collaborative event opportunities.
• Works closely with the Hotel Operations Team and Director of Food & Beverage to identify marketing opportunities as it relates to on-property events; follow up with teams post-implementation and develop SOPs and Style Guides.
• Assists with restaurant and bar concept development for lifestyle/luxury and classic hotels branded drink and atmosphere concepts.
• Continually evaluates and develops standard operating procedures relative to beverage and vibe operational excellence.
• Assists with new build and property acquisitions.
• Develops a set of unified talking points for each hotel as it relates to newly implemented programming and activation to ensure a 'single unified voice' in the form of a Style Guide.
• Identifies opportunities for mixologist curated events within the hotels, alongside the Food & Beverage Director, leading to increased exposure and revenue generation for the bar.
• Performs other related duties as assigned.QUALIFICATIONS AND SKILLSThe ideal candidate will possess the following:Education and Experience
  • Bachelor's Degree preferred, preferably from a Hotel or Business School.
  • 10+ years' experience in overall Beverage operations.Knowledge, Skills and Abilities
    • Extensive knowledge of the alcoholic beverage industry, related products, and the three-tier distribution system.
    • Requires advanced knowledge of Beverage principles, practices, operations, and mixology.
    • Experience in large scale Hospitality or Supply Chain Beverage Activations and Trainings.
    • Requires advanced knowledge of the principles and practices within the food profession, including experiential knowledge required for management of people and/or complex problems and food and beverage management.
    • Requires advanced knowledge of marketing strategy and implementation, including social media and public relations.
    • Knowledge of hotel operations, including marketing plans, security and safety programs, personnel and labor relations, preparation of business plans, repairs, maintenance, budget forecasting, quality assurance programs, hospitality law, and long-range planning.
    • Understanding of beverage performance standards across on-premise.
    • Demonstrated creative experience with implementing beverage promotions.
    • Comfort in making complex business decisions.
    • Proven track record of high-level mixology and craft cocktail creation.
    • Successful track record of complete high-level Project Management duties.
    • Road-Warrior; accustomed to a high percentage of travel.
    • Maintain budgets and record of expenditures; reported frequently.
    • Experience in communicating effectively with all levels of management and staff, including high-level stakeholders and hotel staff.
    • Speaks and writes clearly and concisely.
    • Able to work with different management styles as needed.
    • Takes initiatives and is a part of the solution to issues and problems that arise.
    • The ability to multi-task handling several projects simultaneously.
    • High Level of experience analyzing data, instituting program or project changes based on sales, and creating program metrics to measure results.
    • High-energy interpersonal skills and a professional demeanor.
    • Successful supervisory and/or employee management track record.
    • High proficiency in all Microsoft Office Applications (i.e., Excel, Word, PowerPoint, etc.); SharePoint Experience.
    • Excellent organizational and time management skills.
    • Ability to prioritize work assignments and work under minimal direction.
    • Hospitable, with a service-prone, client-first mentality.
    • Follow-up and follow-through must be your mantra.The following experiences are a plus:
      • Food and Beverage marketing development and data analysis.
      • Beverage supplier or distributor sales analysis.WORKING CONDITIONSTravel to company properties across the US will be required 50-75% of the time.Salary: Commensurate based on experience and demonstrated successes.If this describes you and you can work in a macro-managed environment and complete tasks with spot-on accuracy, we want to hear from you!Contact: www.imiagency.com/careers - HRDept@imiagency.comIMI Agency is an equal opportunity employer.We celebrate diversity and are committed to an inclusive environment for all employees.
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Keywords: IMI Agency, Denver , Beverage Director, Executive , Denver, Colorado