Lead Product Marketing Manager
Company: VirtualVocations
Location: Colorado Springs
Posted on: November 15, 2024
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Job Description:
A company is looking for a Lead Product Marketing Manager to own
product narrative, sales enablement, and go-to-market strategy for
their Enterprise customer audience.
Key Responsibilities
Define and lead the strategic role of Product Marketing in B2B for
the Enterprise segment
Develop differentiated positioning and messaging while educating
internal and external audiences on value propositions
Collaborate with sales leadership to create sales enablement plans
and execute go-to-market strategies to drive product adoption and
growth
Required Qualifications
9+ years of work experience, including 4+ years in B2B SaaS product
marketing targeting mid-market and Enterprise audiences
Experience in driving and launching go-to-market campaigns and
sales enablement initiatives
Strong understanding of primary B2B activations, including the
sales process and field marketing
Experience conducting user and market research
BA/BS degree required; MBA preferred but not necessary
Keywords: VirtualVocations, Denver , Lead Product Marketing Manager, Executive , Colorado Springs, Colorado
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