Senior Product Marketing Manager

Company: Formstack, LLC
Location: Denver
Posted on: February 21, 2025

Job Description:

Formstack improves people's lives with practical solutions to their everyday work. We are looking for the next Stacker to help us accomplish this mission.Formstack is a remote-first company with team members who live and work across the U.S., Canada, Poland and the globe. We offer more than just a job; we provide a community where you can learn, grow, and thrive your way. Join a dynamic and diverse team that values relationships as much as results. Come build what matters with Formstack.*This is a hybrid position in Denver, Colorado*Who You AreThe ideal candidate will be an experienced PMM with SaaS experience - passionate, energetic, analytical, both a planner and a doer, and always strives for excellence. Success in this position will require leadership, creativity, and coordination skills with the ability to adapt to frequent change.What You Will Do

• Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager will lead the messaging, positioning, and marketing strategy for our products and features, while working in close collaboration with our Marketing, Product Management, Customer Success, Partner, and Sales teams.
• You will continuously monitor the ever-evolving competitive landscape, develop our competitive messaging and positioning, and work cross-functionally to create enablement materials and communications, and be the expert our demand generation team can turn to when creating campaigns and content.How You Will Succeed
• Create and own product positioning and messaging, customer segmentation messaging, and competitive positioning and messaging.
• Be our market expert, understanding buyer personas and market insights to drive our product messaging. You will evangelize our value externally and internally to enable stakeholders.
• Own, conduct, and operationalize competitive analysis and research, producing reports to update internal teams on changes, maintaining tools (e.g., battle cards), and developing competitive messaging.
• Collaborate on content and content strategy (e.g., white papers, email campaigns, website copy, blog posts, webinars) to support our demand generation and growth marketing efforts.
• Contribute to our go-to-market strategy in close collaboration with Product Management, Marketing, Customer Success, Sales, and Partners.
• Work cross-functionally to help execute the go-to-market strategy for product releases, including messaging, sales enablement, and promotion.
• Understand our products, features, and capabilities through product training and ongoing usage of our products and features.What We Are Looking For
• 5+ years of experience with a proven track record in product marketing and developing highly effective product positioning, messaging, and marketing content.
• B2B enterprise software product marketing experience preferred.
• Storyteller with proven ability to articulate customer-facing product positioning and messaging, and create compelling stories for target audiences.
• Loves writing, editing, and wordsmithing.
• Polished and compelling writing style (revel in the power of words and language), and delivers clear, concise marketing messaging.
• Proven and visible marketing experience driving adoption and expansion of a product.
• Must be a thinker and a doer, willing to jump in wherever needed and try your hand at new and unfamiliar projects.
• Skilled at working in a collaborative, cross-team capacity and building strong working relationships across the organization.
• Possess a highly collaborative and analytical approach, but also able to be flexible and excel when working independently.
• BA / BS degree in Marketing, Communications, or similar experience.
• Must be fluent in written and spoken English.This is a full-time position based in our Denver office, with an expectation to be in the office 2-3 days per week.$130,000 - $140,000 a year.What Formstack Offers for Full-Time Employees in the US and Canada:

• Competitive health plans, Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.
• Monthly Health & Wellness and Technology stipends.
• Flexible PTO for all employees.
• 401k & Roth w/ safe harbor match (the US and Canada).
• The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job.
• Extended learning opportunities.Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. Formstack is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Formstack is an equal-opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices based on actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only. We will store it in our applicant tracking system, Lever, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.
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